Communication, in layman terms, is referred to the process of exchange of information between two or more parties through verbal, nonverbal, or other such mediums. Exchange of information includes sending as well as receiving information. In business, communication refers to the process of exchange of communication between internal employees and departments as well as external customers, vendors, and stakeholders, etc. Business communication, as communication specialist George Bardwil suggests, can be formal or informal, direct or indirect, and verbal or nonverbal.
As with any other effective business strategy, there are certain barriers in communication which may prevent proper exchange of communication between two parties. The various types of barriers to effective business communication as pointed out by George Bardwil are as follows:
- Difference in opinion between the parties which may lead to confusion or disagreement.
- Fear, lack of trust, or lack of interest in the message being conveyed by the speaker to the receiver.
- Lack of presence of a common language or effective and strong conversational skills on the speakers’ end.
- Difference in cultural and moral values of the parties due to diversity of their geographical background.
- Lack of approachability within an organization between those on a higher level and the junior staff.
Although above mentioned are some of the most popular and crucial barriers to effective communication, there may be several other factors that can hamper the communication process in an establishment. A great supporter of effective business communication, George Bardwil, states that the only way a company can ensure effective communication with its internal and external ties is by trying to bridge the barriers as soon and as much as possible.
It is necessary for both the parties involved in a communication process to be willing to make certain adjustments and compromises from time to time. They also need to keep an open-mind and be receptive to change of ideas and new strategies. By implementing these factors, the company not only becomes successful at breaking the barriers mentioned before but also accomplishes cordial business relationship that last long term.
Most organizations these days are open to hiring staff from all corners of the world. Citizenship, geography, and culture aren’t a hindrance anymore. Companies prefer hiring people with talent and credibility. In fact, hiring employees from various cultural backgrounds enhances the global image of the establishment. At times, it is obvious for existing employees to feel threatened or disheartened when a person from a different background is hired, especially at a higher position.
This mostly results in apprehension and hesitation amongst existing employees towards the new staff and may lead to denial in following orders. A company needs to ensure a work culture and office environment which encourages its staff to not only be respectful and welcoming towards each other but also follow orders which are genuine and for the benefit of the organization.
Thus, it is right to say that an organization not only needs to understand the importance of effective business communication but also needs to ensure that there are no barriers to effective communication in the organization.